Hey! are you a lawyer? Or a law firm owner? Or searching for a law firm SEO guide for your website? Want to increase your business and sales?
If your answer is YES then you are in the right place. I am going to tell you every single detail about law firm SEO and how to get more clients by doing SEO. You can easily achieve your target by just hiring an SEO company or any SEO expert guy!
These days, whenever we need any kind of services, we turn to the internet to look up its availability nearby. Whether it is a product or service, the internet can give you the best idea about what you can find. Similarly, when you are the service provider, getting enlisted online can bring you a lot of new clients. Establishing an SEO-friendly website will make sure you will get wider exposure. This is applicable for lawyers as well.
People look for “Lawyers in my city” often when they require legal services. When you have a website or online listing which has a good SEO, new clients can find you easily. However, the SEO for lawyers works slightly differently and the following factors are explored and practiced to improve their exposure:
The method of growing the quality as well as the quantity of traffic on your Law firm’s website all comes under Attorney SEO. However, all these are done organically and no paid methods are used. When people look for legal service, they tend to search the internet, followed by checking through social media and sometimes, relying on reviews and referrals.
So, it is understandable that search engines are a popular choice and their ROI is also the highest. Hence, making your law firm’s website SEO-friendly can go a long way in ensuring a consistent flow of clients.
With effective SEO strategies for lawyers that employ various tools, and tactics to increase the overall traffic to the website, attorneys can secure the first page and the first position ranking on Google which will, in turn, help them get better exposure as a firm.
Long gone are the days, when word of mouth was the best way to spread the words about a new lawyer in the town. Now, no one wants to stay limited within a very local sphere as a professional, and to expand the geographical outreach, nothing can beat the competence of online marketing.
The way people look for lawyers has drastically changed in the past few years as smartphones and the internet became indispensable in our lives. Having a website for your legal services is just the start- you need to optimize it accordingly to get maximum exposure.
It is witnessed that 51% of all website traffic are results of organic search, 10% are from paid search, and 5% from social media. This means, if you have a website, you are likely to get the maximum number of clients through that provided it is ranking up the search engine.
Here’s why a Law firm will require a website specifically:
If you still do not have a website, then I will recommend creating a new website and start doing SEO to get better exposure. Firstly you need Domain and Hosting for your website. Check out below some great domain and hosting providers with offers!
|WPX Hosting||$20.83/month||Grab the Deal|
|Host Armada||$3.99/month (70% Off)||Grab the Deal|
|GreenGeeks||$2.49/month (75% Off)||Grab the Deal|
|WP Engine||$25/month||Grab the Deal|
|Namecheap||$1.58/month||Grab the Deal|
|Bluehost||$2.70/month||Grab the Deal|
|Ipage||$1.99/month||Grab the Deal|
SEO for Lawyers is gaining significant importance because the trends of searching for services are steadily changing today. As we aim towards more profit, ways to cut the cost are explored and what is a better way than increasing your clientele while reducing the marketing cost. This is exactly what is achieved through law firm SEO.
This means, the majority of the prospective clients are present online and are looking for your services here. Hence, the stronger your online presence, the better chances you stand to find diverse clients. With reputed SEO services for lawyers, this is achievable.
Here’s why it is beneficial to have an SEO friendly website for your law firm:
The word of mouth or a recommendation here or a referral there still works but when you are looking for large-scale clients, these are not fast enough. Hence, digital marketing is the only way to get significant results in a shorter time and reach out to maximum people.
A law firm is a localized business and benefits best from clients within a specific geographical territory. With the help of Local SEO, the law firms can attract more and more clients by focusing on the relevant local searches. To put it simply, a local listing is done to promote the products and services to the localized potential clients.
Most clients prefer local searches to find out the services they are looking for and this is applicable for legal services as well. So, it is needless to say that ranking in the local listing is also important for law firms.
Local SEO for lawyers helps them to optimize their business and the website such that they can rank for location-specific long-tail keywords relevant to their service. The approach for local SEO is specifically more targeted. For example, instead of “law firms”, the target keyword for a local search will be “law firm in (name of the city)”.
Here are a few things to note about local listing for law firms:
Legal services are required by almost every individual at some point in life. From severe criminal cases to minor disputes with property- all call for legal aid. As a practitioner of law, to tap into the maximum profits possible through this business you must make a mark with your online presence these days.
By choosing to implement law firm SEO for your business website, you take the first step towards making your business more approachable and easier to find. When people will be able to find out about your business easily, finding prospective clients will also become much easier.
If you are a lawyer or law firm owner and want to rank in Google or want more clients, feel free to content me.
Share your thoughts about law firm SEO in comment section below.
Hi, I am Sandipan Pramanick from Kolkata, India
I am very glad that you are here and checked out my website. I am a professional Graphics, Web Designer and Passionate about SEO, Digital Marketing.
I am in this field around 5+ years. Currently, I am working in a private company as a SEO & Digital Marketing Executive, Asst. Graphics – Web Designer.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
|__cfduid||1 month||The cookie is used by cdn services like CloudFare to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It does not correspond to any user ID in the web application and does not store any personally identifiable information.|
|ARRAffinity||This cookie is set by websites that run on Windows Azure cloud platform. The cookie is used to affinitize a client to an instance of an Azure Web App.|
|AWSALBCORS||7 days||This cookie is used for load balancing services provded by Amazon inorder to optimize the user experience. Amazon has updated the ALB and CLB so that customers can continue to use the CORS request with stickness.|
|cookielawinfo-checbox-analytics||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".|
|cookielawinfo-checbox-functional||11 months||The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".|
|cookielawinfo-checbox-others||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.|
|cookielawinfo-checkbox-advertisement||1 year||The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Advertisement".|
|cookielawinfo-checkbox-necessary||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".|
|cookielawinfo-checkbox-performance||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".|
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
|__cf_bm||30 minutes||This cookie is set by CloudFare. The cookie is used to support Cloudfare Bot Management.|
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
|YSC||session||This cookies is set by Youtube and is used to track the views of embedded videos.|
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
|__gads||1 year 24 days||This cookie is set by Google and stored under the name dounleclick.com. This cookie is used to track how many times users see a particular advert which helps in measuring the success of the campaign and calculate the revenue generated by the campaign. These cookies can only be read from the domain that it is set on so it will not track any data while browsing through another sites.|
|_ga||2 years||This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.|
|_gid||1 day||This cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number visitors, the source where they have come from, and the pages visted in an anonymous form.|
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
|_fbp||3 months||This cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.|
|ANONCHK||10 minutes||This cookie is used for storing the session ID for a user. This cookie ensures that clicks from advertisement on the Bing search engine are verified and it is used for reporting purposes and for personalization.|
|fr||3 months||The cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.|
|IDE||1 year 24 days||Used by Google DoubleClick and stores information about how the user uses the website and any other advertisement before visiting the website. This is used to present users with ads that are relevant to them according to the user profile.|
|MUID||1 year 24 days||Used by Microsoft as a unique identifier. The cookie is set by embedded Microsoft scripts. The purpose of this cookie is to synchronize the ID across many different Microsoft domains to enable user tracking.|
|test_cookie||15 minutes||This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies.|
|VISITOR_INFO1_LIVE||5 months 27 days||This cookie is set by Youtube. Used to track the information of the embedded YouTube videos on a website.|
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
|_clck||1 year||No description|
|_clsk||1 day||No description|
|_gat_gtag_UA_172320106_1||1 minute||No description|
|AUID||1 year||No description|
|AWSALB||7 days||AWSALB is a cookie generated by the Application load balancer in the Amazon Web Services. It works slightly different from AWSELB.|
|CLID||1 year||No description|
|CONSENT||16 years 9 months||No description|
|conv_person||2 years||No description|
|conv_session||2 years||No description|
|SRM_B||1 year 24 days||No description|
|TRINITY_USER_DATA||1 year||No description|
|TRINITY_USER_ID||1 year||No description|