Best 7 SEMRush Alternatives (Updated)

You can easily find many SEMRush alternatives available with the all-rounded features to fulfill all your SEO needs effectively in the present technological era. SEMRush is one of the most effective and powerful tools to achieve your digital marketing needs, but it is not perfect by all means.

There is plenty of SEMRush alternative available at lower prices and unique features that are a better choice for you. Whatever the reasons are, here are some effective SEMRush alternative options available for you that can help you achieve your online marketing and SEO goals in an effective manner.

These SEMRush alternatives are great for small bloggers or small businesses with a tight budget. These alternatives have advanced features that can help you to reach your digital marketing goals efficiently.

What is SEMRush?

SEMRush is an all in one marketing tool for all the digital marketing professionals. You can easily find plenty of things inside the tool like SEO, PPC, market research, social media, and content marketing. You can easily manage all your workflow, which makes it a perfect tool for any SEO professional.

It can help you to get multiple things done without any issues. You can efficiently work on a technical SEO audit on any site using the help of the tool. It can also help you analyze your competitors’ SEO strategy to create your own.

You can also use the tool to track your daily rankings, which can help improve the services. All these things proved quite useful for the website as you can research millions of keyword ideas to choose the right option. If you want to produce more organic traffic, you can gather some fantastic ideas that will indeed prove useful.

It can also help you unlock some not private keywords for websites, which surely help business. For any agency, e-commerce website, enterprise, and competitive research, you can easily use this tool to gain significant benefits for your business.

SEMRush Alternative: Worth Buying or Not?

These semrush alternative are great for small bloggers or small businesses with a tight budget. These alternatives have advanced features that can help you to reach your digital marketing goals efficiently.

I will describe each tool in every possible way. So, you can decide which tool is best for you. Let’s start one by one.

MOZ Pro

MOZ Pro: Features and Specifications

Moz Pro is a fantastic SEO tool, which is also an excellent semrush alternative. It can help you get access to multiple features. Well, it might not compare with the elements, but you will indeed find all the essential tools in it.

You can check out all its features and find that they are adequate for the SEO services. You can check out the keyword explorer tool, which can show you a great outcome. You will also find that the keyword tool is quite remarkable, and it can be quite impressive.

You can find out information about the long run keyword suggestions, which will be useful in the long term. When you check out the backlink, you will find stiff competition for all the market SEO tools. It will quickly find you the links, and you can also check out the total number of backlinks on the index quite fast.

You can use MOZ Pro for:

• Site audits.
• Rank tracking.
• Backlink analysis.
• Keyword research.
• Link research.

The pricing of the Moz Pro is also almost similar to the semrush, which can be the main issue compared to the feature. If you are looking for semrush alternative, you can easily consider using it to help you get the best outcome. You can easily target the keywords with accurate keyword volume and the difficulty metrics in it.

MOZ Pro: Plan and Pricing

Let’s check the MOZ Pro Plan and Pricing.

MOZ Pro: Pros and Cons

Let’s check MOZ Pros and Cons one by one.

Pros:

• In the detailed analysis results.
• Offer 30 days free trial.
• Keyword tracking is great and reliable.

Cons:

• At the same starting price, you can get more features in SEMRush.

Verdict

MOZ Pro is one of the best SEMRush alternative. No single doubt that.

Ahrefs

Ahrefs: Features and Specifications

Ahrefs is one most effective SEMRush alternative that can help you powerfully grow your search traffic. Ahrefs offer, the package plans similar to SEMRush and has impressive features and overall functionality. It can help you save a lot of money and aloe you to fulfill your SEO needs in the long run.

Ahrefs has a more vital link analytics department, and it helps in reporting more metrics. It is one best SEMRush alternative that provides you accurate metrics to access your goals. It also has a great keyword research function that is catching up on the speed and accuracy of the SEMRush tool and provides you a lot of benefits.

Another fantastic feature of Ahrefs is that this tool has the SEO Toolbar add-on for Firefox and Chrome. With this toolbar’s help, you can see unique and useful metrics such as backlinks profile, search volume, and PPC cost for all the browser search engine results.

Ahrefs tools are powerful but easy to master, so you can easily use this SEMRush alternative to grow your business. It can help you optimize your website on the search engine platform and make a proper analysis of your competitors to make significant progress on your website to attract more customers.

With the help of this SEMRush alternative, it becomes easy for you to track your ranking progress on the online platform, and you can rank higher on the digital platform to make your business profitable. Ahrefs has useful analytical tools for your traffic, content, ranking, and SEO keyword.

With Ahrefs, you can easily understand the breakdown of your website’s content types and identify the internal links with issues and many more to grow your business on the online platform. The Site Audit feature of this SEMRush alternative tool can help you see your domain in the dimensions that would be generally invisible for other free analysis tools.

This tool allows the bloggers to quickly size up the competition and determine how they can target a specific keyword to fulfill their SEO needs. But there is no option to add multiple users to your account in Ahrefs, one of the most significant disadvantages of this SEMRush alternative tool.

One best feature of Ahrefs is the disavow tool. With the disavow tool, you can round up the lousy link into a list and quickly disavow them with a single click. So, whether you are an aspiring blogger or a multinational brand, Ahrefs can help you grow your search traffic with lots of unique features and save your a lot of money.

Ahrefs: Plan and Pricing

Ahrefs: Pros and Cons

Let’s check Ahrefs Pros and Cons.

Pros:

• User friendly UI.
• Powerful and easy to use reporting.
• Organic search reporting.

Cons:

• Not free usage trial.
• Expensive.

Verdict

Ahrefs is one of the best SEMRush alternative. No single doubt that.

KWFinder

KWFinder: Features and Specifications

Keyword research is an essential factor in the marketing industry, and you must go for keywords that have high search volume and SEO difficulty. So, you have to look for an alternative like KWFinder, which can help you get the best SEO tools.

It can ensure that you can get the most accurate and exact search volumes when you use the tool. The tool’s pricing is relatively easy as you can get it for just $29 a month, which is within an affordable price range, so you won’t have to worry about this issue.

If you don’t know where you have to start, you can look for your competitors’ links and get some information. You can quickly enter the domain and URL of the website, and then it can help you find the best keywords that they ran on.

You will find that KWFinder is one of the most effective tools as it can quickly help you find easy to rank keywords on it. Its user interface is quite simple, and you have to use it adequately to understand all its features.

With the KWFinder you can do:

• Find keywords for rank.
• Check competitors rank.
• Get search volumes.
• Local keyword research and SERP analysis.

KWFinder: Plan and Pricing

Let’s check the KWFinder Plan and Pricing.

KWFinder: Pros and Cons

Let’s check KWFinder Pros and Cons one by one.

Pros:

• Research keyword in 3 different ways.
• Get proper search volume and trends.
• User Friendly UI.

Cons:

• Little bit costly.

Verdict

KWFinder is one of the best SEMRush alternatives. But not fully replace SEMRush.

Majestic

Majestic: Features and Specifications

Majestic can help you form down the path that will help you with the link intelligence data that can help you get all the information about the market. It will help you to create domination in your market by using the right keywords. It is an award-winning tool that can help you to get the best SEO services.

You can quickly try out this SEMRush alternative, which offer a basic free search on the website, which will help you get information about the quality of the company’s services. You can easily find out about the web-based link investigations, which will help you get quick results.

The users of the Majestic will also get features for the link on the text, which will help you to get a new way to discover, and then you can order the backlinks from eight. There are two indexes available on the website, which will help you get the best outcome.

The Majestic tool also offers you the industry-leading API, which can help you get the best quality of services as you can connect with some extensive documentation. One of the best things about this SEMRush alternative is the amount of data it possesses, much larger than any other market tool.

Majestic: Plan and Pricing

Let’s check the Majestic Plan and Pricing.

Majestic: Pros and Cons

Let’s check the Majestic Pros and Cons.

Pros:

• Deep crawling capability.
• You can create custom reports.
• Strong onsite analysis.

Cons:

• Free version is extremely limited.

Verdict

Majestic is another great example of SEMRush alternative. You can try it.

Searchmetrics

Searchmetrics: Features and Specifications

If you are looking for a SEMRush alternative for free of charge, Searchmetrics is the best choice. It is one of the best domain analysis tools to help you fulfill your digital marketing needs to profitably grow your business.

You can easily create your account on Searchmetrics and see a simplified view of your domain’s SEO visibility by using the visualizations. It also includes the organic visibility of the website on paid and the organic channels so that you can keep up with your search engine needs.

You can easily explore this SEMRush alternative for more domain visibility on specific countries, backlinks, top competitors, and other SEO research areas. Bloggers who are involved with their SEO strategy and content development, then it is beneficial for them to use the Content Performance tool of Searchmetrics. 

Searchmetrics also has the backlink research feature that can help you see a generous amount of results when analyzing one website. The one-page report view of the Searchmetrics tool can make it more comfortable and effective for you to make a proper analysis and collect all your required data.

With the Searchmetrics you can do:

• Research database.
• Backlinks analysis.
• Link optimization.
• Social engagement analysis and much more.

Searchmetrics: Pros and Cons

Let’s check the Searchmetrics Pros and Cons.

Pros:

• Paid and organic search research.
• Find keywords.
• Competitor research

Cons:

• UI not user friendly.

Verdict

Searchmetrics is another good example of a SEMRush alternative.

Ubersuggest

Ubersuggest: Features and Specifications

At present, Ubersuggest might be one of the best SEMRush alternative and free SEO tools available in the market. It is because of the wide range of features you can get in this fantastic product, which will help you work on different things. When you are beginning with the SEO services, it can be one of the top options for you.

You might not know this, but earlier, it was completely free, and now they have offered a paid plan with advanced features in it. You can quickly begin by using the free version of the program, which will help you get unique features.

With the help of Ubersuggest you can do:

• Domain overview.
• Top SEO Pages.
• Keyword suggestions.
• Content ideas.
• Backlink data.

You can unlock some advanced features in the tool by signing up for the paid plan, which can be a good option for your SEO services. You can get features like unlimited SEO audit reports in the paid plan options, which is quite helpful. When you compare it with the SEMRush, you will indeed find that Ubersuggest is a good quality tool.

One of the things that it might lack in is the number of features available in SEMRush. Ubersuggest is also less expensive when it comes to the plans as you can save some money when you get this subscription for yourself. The people with less marketing budget can consider using these SEO tools, which will help you with different things at once.

Ubersuggest: Plan and Pricing

Let’s check the Ubersuggest Plan and Pricing.

Ubersuggest: Pros and Cons

Let’s check the Ubersuggest Pros and Cons.

Pros:

• Premium and effective features at a very low price.
• User-friendly user dashboard and UI.
• Lifetime subscription facility.

Cons:

• Keyword gap is missing.

Verdict

Ubersuggest is another great example of SEMRush alternative for beginners or if you have a low budget.

Serpstat

Serpstat: Features and Specifications

Serpstat is one of the most cost-effective SEMRush alternative with unique features that you can get in SEMRush. It also provides a free subscription option, but it will also limit the number of queries you can make in a single day and limit the number of features you can access.

To use Serpstat, all you have to do is enter your domain, keyword, and a particular page URL, and then you can do a proper search. With a single click, you will see a lot of useful information like the average CPC of keyword, organic keywords, and the list of top Google results.

You can also see the rating of search engine visibility of the website and the total amount of organic traffic of the website and many more things. It has essential features like site audits and backlink analysis that can help you run a successful SEO and digital marketing comparing.

Serpstat also offers you many useful features for PPC, SEO, and content marketing that can help you make growth in the digital market. It is one helpful growth hacking tool and practical SEMRush alternative that you can use without spending a single penny. So, it allows you to enjoy some fantastic features of SEMRush by saving your lot of money.

Serpstat: Plan and Pricing

Let’s check the Serpstat Plan and Pricing.

Serpstat: Pros and Cons

Let’s check Serpstat Pros and Cons one by one.

Pros:

• Easy keyword research tool.
• User-friendly UI.
• Easy keyword research tool.
• SEO audit.

Cons:

• Backink metrics not good.

Verdict

Serpstat is another good SEMRush alternative. No single doubt that.

Why I Prefer SEMRush?

As you can see, there are lots of SEMRush alternative tool here. But still, I prefer SEMRush. Here are the reasons.

SEMRush Alternative: FAQ

Conclusion

Best SEMRush Alternative

• Moz Pro
• Ahrefs
• KWfinder
• Majestic
• Searchmetrics
• Ubersuggest
• Serpstat

Different companies and bloggers have other SEO goals and needs, so they should consider choosing additional SEMRush alternative according to their needs. Some tools focus on certain features and make it a better option to SEMRush and access their needs without any issues.

There are lots of free and paid SEMRush alternatives available in the market that might be sufficient for your current needs, but you need to do proper research to choose the best among them. You can easily choose to use these above SEMRush alternatives to boost your digital marketing needs effectively.

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Sandipan Pramanick

Hi, I am Sandipan Pramanick from Kolkata, India

I am very glad that you are here and checked out my website. I am a professional Graphics, Web Designer and Passionate about SEO, Digital Marketing.

I am in this field around 5+ years. Currently, I am working in a private company as a SEO & Digital Marketing Executive, Asst. Graphics – Web Designer.