If I’m not wrong you are searching for Semrush vs Similarweb, that’s why you are here! Am I right?
Let me guess;
Are you confused between Semrush or Similarweb? Searching for a good comparison between Semrush and Similarweb?
Your search ends here! You are in the right place.
I am going to tell you every single detail about Semrush and Smiliarweb. Which can help you to choose the right one. One thing I can assure you that after reading the Semrush vs Similarweb article you can choose your favorite tool easily.
Online business growth is depending on several metrics including analyzing competitors’ traffic and estimating the factors that work for them. There are many tools for this. Among them, Semrush and SimilarWeb are the most popular ones out there. But which is more dependable?
Based on several criteria, we have evaluated the tools to give you the parameters to judge their reliability.
We will analyze the winner in each criterion and give you our final verdict so that choosing the best is easier for you.
Before start the comparison let me introduce the two legends. Semrush and Similarweb. Check it below one by one;
It is a holistic suite of tools for the overall management of SEO and digital marketing. The traffic analysis over several marketing channels is facilitated by this tool to gather data that helps with crucial business decisions.
You can also identify the drawbacks of the business and possible loopholes that you can rectify with the suggestions from the tools. These in turn let you secure top search engine rankings consistently. Furthermore, you get critical insight into your competitors’ marketing campaigns and the demographics and preferences of your potential clients.
Also Read: Semrush Review
It is a web measurement and competitive intelligence tool that lets you keep a close eye on the overall business health, development prospects and aids in the decision-making process. All these are done through traffic analytics. It can gather important insights through its consequent spying.
You get the most comprehensive data to benchmark your website’s performance, learn tried and tested business techniques, and stay updated about the various growth opportunities.
To analyze the best between Semrush vs Similarweb, let us first consider the primary differences. Semrush gives a comprehensive digital marketing suite ideal for traffic analytics, online visibility, PPC, social media marketing, and more.
On the other hand, Similarweb focuses only on website statistics.
To take an informed decision about Semrush vs Similarweb, understanding the value they bring to the table is important. Let us take a closer look, comparing their features to give you accurate insight.
Check out the below features we are going to compare;
Let’s check all one by one;
Your business prowess remains incomplete unless you have access to a treasure trove of relevant data that helps with the decision-making. Understanding the demographics of your consumers to what is in demand among the target audience, accurate data is the key to all of these. Needless to say, the accuracy of the business intelligence tool largely depends on how it acquires the data.
Keyword database and clickstream data are the basis of Semrush. The internet has many localized networks which vary in size, surfing pattern, and user preferences. Thus the information for each of these networks is unique. Semrush approach towards entire data collection done through special crawling systems. They create corresponding data set after combing through all the localized networks.
Currently, Semrush has 20B keywords, 142 databases of different countries and 500TB clickstream data, and over 40T backlinks.
Moreover, the traffic source analysis capabilities of Semrush are quite advanced. Organic, referral, paid search, and social traffic- all are analyzed in detail. Moreover, Semrush Traffic Analytics lets you analyze the traffic from each channel. You also get well-researched details about the advertisement campaigns of the competitor you are monitoring as well as content strategies across different platforms.
With its competent web crawler, Similarweb consistently gathers comprehensive information from the web. It also generates more substantial data by capitalizing its user panel for user and traffic analysis in-depth.
By installing Similarweb and its plug-ins and add-ons, you become a part of its user panel. With the help of your browsing data, the Similarweb database is reinforced from time to time.
In terms of traffic source analysis, Similarweb covers all the channels over which Semrush collects the data along with display ads and emails.
Similarweb relies on web crawlers and user panel data to generate insights. On the other hand, Semrush databases hold 20B keywords from different parts of the world. While the data from Similarweb is trustworthy to estimate the size of an industry or the major brands, the keyword data from Semrush evokes more confidence in the user.
Simply put, in the case of data collection, Semrush vs Similarweb, Semrush has a significant edge, being a core search marketing software.
Winner: When we are comparing Semrush vs Similarweb based on Data Collection, Semrush is the clear winner for covering huge data source and give accurate data.
A keyword analysis is the basis of digital marketing and you can only create a mark when you are targeting the right keywords related to the business and rank for them. This is possible when you are using a tool designed specifically for this purpose.
These digital marketing suites of the tool are specifically known for the keyword research and analysis tools it offers. Broadly, it relies on two types of keyword research which are competitor keyword analysis and keyword research with seed keywords. Once you enter the URL you want to look up in the designated field, the tool will list all the keywords for which the site ranks.
Another feature of Semrush is the keyword magic tool with which you can look up the winning keyword by simply entering the primary or the seed keyword. Questions, broad matches, exact match, phrase match- the keywords you find through Semrush can be filtered and sorted under different categories.
When the choice is either Semrush or Similarweb in terms of keyword analysis and research capabilities, let us explore the perks Similarweb offers in this segment. In Similarweb, you have the option to do keyword research and competitor keyword analysis.
Similar to Semrush, you can enter the URL of the website and check the keywords for which it is ranking. There are filters as well to find only the relevant data you are looking for. You also find their traffic share and position as well in the process.
You can also do general keyword research by entering a list of keywords to analyze all of them or also take the help of the keyword generator tool. It is quite similar to the Semrush keyword magic tool. However, when you enter the “seed keyword” in the keyword generator tool of Similarweb, it returns “phrase matches” and “related keywords” only. Other filters like questions, broad match, and word frequency filters are not available.
Moreover, Similarweb does not have the keyword difficulty score like Semrush that helps to remove all the high competitive keywords from your list during batch processing.
Semrush has a much larger keyword database that is updated frequently. The tools and functions as well as the filters offered by Semrush are more accurate and varied compared to Similarweb. You also get the keyword overlap tool from Semrush which is absent from Similarweb.
Winner: When we are comparing Semrush vs Similarweb based on the keyword analysis features, Semrush is the clear WINNER! There is no single doubt.
Competitor analysis is the method to monitor and keep a close eye on the marketing strategies of your competitors and find out what is working for them. Analyzing their online moves and ideas, in turn, let you take crucial business decisions and get newer ideas. Both Semrush and Similarweb have features that let you analyze the competitors to some extent.
Let us find out which of the two, leads in this segment through a detailed feature analysis of both the tools
With Semrush Traffic Analytics, you can check for audience overlap with the competitors. Moreover, the subscriptions also include a new market explorer tool to discover the demographics of the audience. You also get in-market audience interest data. All these aids in planning the next strategies in the business. You can also discover similar websites which this feature.
Moreover, you can draw comparisons between your domain and your competitor’s domain. This way find out the differences and similarities in terms of traffic, market, source of traffic, countries, and pages.
You can find out everything about demographics, audience interests, location of the traffic, etc but the factor of traffic overlap is not addressed here. As a result, the data related to competitor analysis remain incomplete.
When comparing Semrush vs Similarweb based on their ability of competitor analysis, there is no doubt that the reports generated by Semrush are more precise and detailed.
Benchmarking the differences and similarities with the competitors is simplified by the detailed domain comparison made possible by the competitor analysis features of Semrush.
Winner: When we are comparing Semrush vs Similarweb based on Competitor Analysis, Semrush is the clear winner! There is no single doubt!
Mobile data is the traffic any website gets from any mobile user. As we rely more and more on our smartphones today, the tendency of browsing everything and anything through mobile websites and app is rapidly growing.
Hence, to stay ahead of the competition, entrepreneurs should pay equal attention to optimizing their website’s responsiveness, app traffic, and anything relevant to mobile data optimization. This is also made possible when they are using the right tool.
In Semrush, you get complete mobile data analysis in Semrush Traffic analytics. As mobile users are expected to grow by 70% in the next five years, this is a crucial feature for digital marketers which should be monitored. You can also view the detailed desktop vs mobile analysis from Semrush for different traffic sources.
Unlike Semrush, the mobile data analysis on Similarweb is not available with the subscription but has to be paid for separately. It is available with the pro plan only. Here you get several features like total visits or the number of people visiting the website from mobile browsers, traffic share between the devices, the average duration of the visits, and more.
With a parallel comparison between desktop and mobile traffic, you get a clearer idea about the traffic sources of your website. This is provided by Semrush, and hence it has an edge over Similarweb in this segment. Given how crucial these data are becoming, this is an important criterion to consider while choosing Semrush or Similarweb.
Winner: When comparing Semrush vs Similarweb based on their Mobile data analysis, Semrush is the winner for for huge and accurate data.
Hope you are enjoying the Semrush vs Similarweb article. Don’t forget to share your thoughts about this comparison. Write down in the comments section.
Now we will talk about the accuracy. The accuracy of the data is a vital factor that determines the credibility of the tools. When your tool provides accurate data you can rest assured about the perfection of your decision-making. While discrepancy is inevitable in any such data that is collected over a huge scale, it is wiser to choose the better of the two.
Earlier Semrush has suffered for their discrepancies in the data but in recent times, they had rolled out an AI and machine learning algorithmic update which has improved their data accuracy by manifolds. Even when it comes to analyzing smaller domains, Semrush is quite accurate which is an advantage compared to the performance of Similarweb in the same criteria.
When it comes to larger websites or more traffic-intensive websites, the accuracy and performance of both the tools go hand-in-hand, and pointing out a better option is rather difficult.
One may say that in terms of accuracy there is a tie between Semrush and Similarweb. But, Semrush is much more proactive in improving its accuracy rate. This is more so after they received a $40m funding recently.
The cost of using the features of the tool is an important point as it directly affects your business budget. While tools come for many free trials and features, to get the most out of any tool, the premium versions have to be chosen which are paid. But which has a better pricing or subscription plan- Semrush or Similarweb?
There are three plans available that you can subscribe to in Semrush. They are namely, Pro+. Trends, Guru+. Trends, and Business+. Trends. They are priced at $319/month, $429/month, and $649/month. Depending on the type of work you do, you must choose any of these plans.
Each plan curates the tool to cater to specific people and their possible needs. For example, Pro+. Trends is designed for freelancers, in-house marketers, and similar people with a smaller business and low budget. You get 40+ advanced tools in this subscription. As you level up, the packages include all the pro features along with a few more additional ones.
Similarweb has limited tools for website traffic analysis specifically. Even there you get two plans as a choice- free or Pro. You can customize the Pro package as per your need. For each feature or tool you add on, there is an extra charge which means the rate is flexible. Now, the features you get for free are very basic and you will have to purchase add-ons for professional use.
As a result, even with the minimum tools you are purchasing or the database you are paying for, the overall monthly cost goes up easily.
It may seem Semrush has high rates, but the billing is transparent and there are no hidden charges or additional paid features to unlock after buying a plan. As a result, in the long run, the cost of Semrush is more budget-friendly.
But on other hand, Similarweb has some additional charges. Which is very annoying and hard to understand.
Winner: When comparing Semrush vs Similarweb based on pricing, Semrush is the clear winner.
Also Read: Semrush Content Marketing Toolkit Review
Hope you read the Semrush vs Similarweb comparison article carefully. Now check quick overview for better understanding. Don’t forget to share your thoughts in the comment section below.
|Mobile Data Analysis||⭐⭐⭐⭐⭐||⭐⭐⭐|
Semrush and SimilarWeb are two very popular digital marketing tools available today. But when you have to choose between either of them, there are so many features to consider. Keeping in mind all the features available and weighing Semrush vs Similarweb, undoubtedly, Semrush is the clear winner. With four different subscription packages, it has everything to offer depending on your requirement.
Semrush is widely used by marketers across the globe and the comprehensive comparison of its features for SimilarWeb highlights its superiority. If you are looking for a comprehensive marketing tool for online business, then Semrush is the go-to option you can rely on.
As you can see, we discussed some major topics for comparison Semrush vs Similarweb and the result is in front of you. Semrush is the clear winner in almost all sections.
Check out top 5 reasons to choose Semrush over Similarweb;
Hope you found this Semrush vs Similarweb article helpful. Check out some common questions and answers about Semrush vs Similarweb topic.
Most tools to measure traffic and similar data give estimated accuracy and none of them is accurate. The data on Similarweb is 57-61% accurate without any correlation to the traffic volume on the website.
Similarweb gets the data with a combination of powerful crawlers as well as clickstream data available on the proprietary panel of all the users of the tool. All these together are used to generate the data you get for analysis.
There are several differences between Semrush vs. Similarweb considering the features minutely. But the primary difference is in how each tool functions. Semrush has a more comprehensive approach to traffic analytics that covers online visibility, SEO, PPC, and Social media. Similarweb is more focused on website statistics.
The different subscription of Similarweb API is Free, Enterprise and Professional. You get limited access to the free account. Both Professional and Enterprise accounts are customizable in terms of pricing.
Yes, you can get data for apps available on Google Play as well as App Store with Similarweb.
Hope you have read Semrush vs Similarweb article carefully and get a clear idea about why Semrush is better for you. If you have any question or suggestion regarding this Semrush vs Similarweb article feel free to ask me in the comment section below.
Hi, I am Sandipan Pramanick from Kolkata, India
I am very glad that you are here and checked out my website. I am a professional Graphics, Web Designer and Passionate about SEO, Digital Marketing.
I am in this field around 5+ years. Currently, I am working in a private company as a SEO & Digital Marketing Executive, Asst. Graphics – Web Designer.
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